THE STUDIO
A hospitality perception studio. Where atmosphere becomes an asset.
Iconic Media House works with boutique stays, riads and design-led short-term rentals across Europe, North Africa and worldwide. Quietly, deliberately, and only with properties that already have something worth feeling.
Leila Cilia, Founder & Editorial Director
THE STUDIO
Behind Iconic Media House.
Leila Cilia founded Iconic Media House to help hospitality spaces feel as memorable as their locations deserve to be.
Inspired by hospitality cultures across Europe, Morocco and beyond, her work focuses on the emotional signals that shape first impressions: lighting, atmosphere, warmth, composition, styling and visual calm.
Because guests don't only book a property. They book a feeling.
FOUNDER & EDITORIAL DIRECTOR
Founder & Editorial Director.
Iconic Media House was founded by Leila Cilia from a sharp eye for atmosphere, positioning and the way places are experienced online.
Leila combines visual intuition, a sense for hospitality, storytelling and commercial clarity. Her strength lies in seeing what a place already carries, and what is needed to make that atmosphere feel stronger, calmer and more desirable online.
Through Iconic Media House, she helps boutique stays, riads, hotels, rentals and hospitality brands refine their presence, strengthen their visual presentation and make their place more desirable to the right guests.
Not by making the brand louder. But by making the atmosphere, imagery, language and positioning feel more aligned.
THE PHILOSOPHY
Three principles, applied to every property.
01
Reveal, never fabricate.
We do not invent atmosphere. We uncover what is already in the architecture, the light, the textures, and bring it forward so guests can feel it.
02
One feeling per frame.
Listings fail when they show everything. A single emotional anchor per image, repeated across a gallery, is what makes a property remembered.
03
Editorial, not promotional.
We work like a magazine, not an ad agency. Restrained, considered, premium. The work outlives a single season.
WHERE WE WORK
Where we work.
Amsterdam
Studio base. Strategy, direction and remote work.
Marrakech
Riads, design hotels and the wider Maghreb.
Tangier
On-site shoots and content days along the Strait.
Ibiza
Design villas and slow-luxury rentals.
Málaga
Andalusian boutique stays and coastal estates.
Puglia
Masserie, trulli and architect-led retreats.
Santorini
Cycladic villas and cave-house stays.
Paris
Pied-à-terre apartments and design hôtels particuliers.
Iconic Media House works with hospitality brands, boutique stays and visual projects on location, in cities and destinations where atmosphere, aesthetics and guest experience matter. Available for projects across Europe, North Africa and worldwide upon request.
ON LOCATION
On location.
For selected projects, Iconic Media House works on location. This includes boutique hotels, riads, rentals, restaurants, retreats and hospitality concepts that want to refine their visual presentation.
During an on-location project, we look at atmosphere, light, angles, details, guest flow, experience and the story the place tells online.